Western Associates Inc. and Tangible Advertising join forces through merger

June 28, 2023

Western Associates, founded in 1956, and Tangible Advertising, established in 1989, are thrilled to announce their merger, effective July 1st, 2023. This strategic union will bring together each company’s experience in the promotional advertising industry and create a powerhouse that offers an unparalleled range of company-logoed merchandise. The enhanced range of services and products will include in-house screen-printing and embroidery, digital sign printing, an extensive selection of promotional products, signage, awards, and cutting-edge company stores and websites to meet the evolving needs of businesses in today's competitive market.

"We are thrilled to join forces with Western Associates," says Gary Hilton, President/CEO of Tangible Advertising. "Together, we can better serve our customers and provide them with more innovative solutions to help them achieve their promotional goals."

Jim Crofoot, President of Western Associates, added: "We share a common vision with Tangible Advertising to provide the best possible service to our customers. By combining our expertise, we can provide a comprehensive suite of services that will set us apart in the industry."

According to the owners, the merged company will be headquartered in Marion, Kansas, with additional offices in locations across the country. Jim Crofoot will remain president and Gary Hilton will manage Tangible Advertising, now a division of Western Associates.

Maintaining the highest standards of customer service, product quality, and on-time delivery will remain a top priority following this merger. The company is commited to providing an even greater level of value to its clients by streamlining operations, optimizing production processes, and capitalizing on shared strengths.